Whole wheat & rice cereal with natural & artificial flavors. 12 vitamins & minerals. 0 g trans fat. Made with whole grain. Less Spendy: If you like to save money (and who doesn't) then these bags are for you! We don't charge you for the box (because we don't have one) or for fancy advertising (because we don't do any), just great tasting cereal that saves you money (how novel)! You'll be pleased to know that ounce for ounce Malt-O-Meal cereals cost less than leading boxed brands. Earth Friendly: You love mother earth right? Well, you'll be glad to know that with Malt-O-Meal bagged cereals, there's 75% less consumer packaging to throw away or recycle (or deal with) than with boxed cereals. Seventy five percent! That's a lot isn't it? Soooo tasty. Some people think cereal in a bag doesn't taste good. First of all, as a point of reference, all cereal comes in a bag! Secondly, try Malt-O-Meal cereals for yourself. Don't listen to others. Third, we guarantee you'll love it or we will give you your money back. Period! Top our cereals with milk and some fresh fruit, or just have some on the side to make Malt-O-Meal cereal part of a healthy, tasty breakfast. Made in USA.