Brushing twice a day builds a protective coating against painful sensitivity. Contains potassium nitrate clinically proven to reduce painful sensitivity. Fluoride for cavity protection. Great taste keeps mouth feeling fresh & clean. Uses: builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Aids in the prevention of dental cavities. *This product is not manufactured or distributed by GlaxoSmithKline, owners of the registered trademark sensodyne®. For sensitive teeth And cavity protection Relieves painful sensitivity Compare to sensodyne® active Ingredients*