Colgate® Maximum Strength* Sensitive Mint Clean Toothpaste. For sensitive teeth and cavity protection. 8 Benefits. Sensitivity. Enamel. Cavities. Tartar. Plaque†. Gums†. Freshens. Whitens. Complete protection. Paste. Where does sensitive tooth pain come from Receding gums and damage to your enamel can expose thousands of microscopic channels which lead to your tooth's nerve center. When your teeth make contact with something hot, cold, or sweet, sensations are carried down these channels directly to the nerves, causing pain. This daily protection toothpaste was developed to provide a complete set of 8 essential oral care benefits for a healthy mouth. Sensitivity relief. Enamel strength. Cavity protection. Fights tartar. Plaque control. Healthy gums. Fresh breath. Whitening. Enamel. Nerves. Dentin. Exposed dentin. How does Colgate® sensitive complete protection work Colgate® sensitive complete protection has a clinically proven active ingredient that soothes the nerves and builds increasing protection against painful sensitivity with regular use. *Maximum strength FDA allowed antisensitivity active ingredient. †Promotes healthy gums and removes plaque with regular brushing. Gluten free. Uses: Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Helps protect against cavities. Save water. Turning off your water while brushing your teeth can save up to 4 gallons of water each time you brush! Questions 1-800-468-6502.