Lay's® Brand Baked! Original Potato Crisps. Made with all natural ingredients. No msg. No preservatives. No artificial flavors. Questions or comments 1-800-352-4477 weekdays 9:00 am to 4:30 pm central time. Guaranteed fresh until printed date or this snack's on us. 80% less fat than regular potato chips. Fat content of regular potato chips is 10g per 1 oz serving; fat content of these snacks is 2g per 1 oz. serving. ©2009 Frito-Lay North America, Inc. Visit our website @ fritolay.com. Naturally delicious. Our baked! Lay's® original potato crisps start with all natural ingredients and have 80% less fat than regular potato chips. So dig in and enjoy the snack that's as smart as it is satisfying. Happiness in Every Bite™. No artificial flavors. No preservatives. No msg. 0g trans fat. Gluten free. Made with all natural ingredients. GF. Gluten free. Enjoy other tasty varieties available in the Frito-Lay baked! Line. Baked! Tostitos. Baked! Cheetos. Baked! Ruffles.