Tide With Bleach HE Turbo Powder Laundry Detergent with Acti-Lift™ Crystals offers more whitening and brightening for your money* and is safe on colored clothing. It’s formulated with HE Turbo technology for 10x the cleaning power**. That’s why it’s the #1 recommended detergent by washing machine manufacturers***.*vs. Tide Original**1 dose of Tide HE Turbo in quick cycle vs. 10 doses of the next leading liquid HE compatible detergent in normal cycle***Based on co-marketing agreements More Whitening & Brightening for your money* (*vs. Tide Original) Color Safe Acti-Lift™ Crystals 10x the cleaning power - 1 dose of Tide HE Turbo Clean in quick cycle vs. 10 doses of the next leading liquid HE compatible detergent in normal cycle HE Turbo technology gives you 10x cleaning power in the quick cycle vs. next leading detergent in normal cycle Specially designed for regular and high efficiency machines – #1 recommended by washing machine manufacturers***based on co-marketing agreements