Kellogg's Raisin Bran Cereal. New! Excellent source of fiber & made with whole grain. Two Scoops! Delicious raisins blended with crisp bran flakes, flaxseeds and a touch of sweetness. Omega-3 250mg ALA* from flaxseed. Heart healthy selection. Kellogg's. While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease. Enjoy the healthy benefits of flaxseed in Kellogg's Raisin Bran. Flaxseed is a natural plant-based source of omega-3 from ALA and fiber. Kellogg's Raisin Bran omega-3 250mg ALA* from flaxseed is a great way to start your day. Now here's a quick game to jump-start your mind: As a matter of flax. Flax is an ancient crop and was cultivated by the Babylonians as early as 3000 BC. Love Your Cereal. A balanced breakfast with Kellogg's Cereal and an 8oz serving of milk provides nutrients like iron, B vitamins, and vitamins A & D. Delicious taste plus... ALA, the omega-3 essential fatty acid found in flaxseed that our bodies can't make. Getting flaxseed in your bowl of Kellogg's Raisin Bran is an added benefit! Words of wisdom: "Wherever flaxseed becomes a regular food item among people, there will be better health." Mahatma Gandhi. Give us your feedback. Tell us what you think about this new cereal. Talk to us. And learn more about other new Kellogg's products. newfromkelloggs.com. *Contains 250mg of ALA per serving, which is 16% of the 1.6g daily value for ALA. Please recycle. kelloggs.com/ourfuture. Sunny. 100% Recycled Paperboard. Whole grain. 15g or more per serving. Eat 48g or more of whole grains daily. wholegrainscouncil.org. Write P.O. Box CAMB Battle Creek, MI 49016. Provide production code on package. Questions or comments Call 1-800-962-1413. Visit kelloggsraisinbran.com. Visit kelloggs.com. , TM, 2013 Kellogg NA Co.