Chef Robert Irvine's Fit Crunch. Founder & Owner. Taste the difference with unique combination of soft and crunchy layers. Made for: Anyone. Anytime. Anywhere. Robert Irvine Foundation: Supporting Our Veterans and Heroes. Fitcrunch is proud to support the Robert Irvine Foundation, which is a not-for-profit 501(c)(3) organization with the mission of giving back and serving the men and women defending our country. our veterans, first responders, and the families who stand beside them. Learn more at www.robertirvinefoundation.org.